Persil Win With Persil” Campaign Microsite GCC Region (2023)

A QR-driven promotional microsite developed for Persil's Win With Persil campaign across GCC countries, designed to engage customers and reward purchases through country-specific mechanics.

The Win With Persil campaign microsite was built to support a large-scale promotional activation across the GCC region in 2023. Each participating country operated under unique campaign rules, including different prize conditions, coupon values based on local currency, minimum purchase thresholds, and varying campaign durations. Customers who purchased Persil products scanned a QR code on the packaging to access the microsite, where they could view campaign details and submit their entries by uploading purchase receipts. Upon successful submission, the system dynamically allocated random prizes based on real-time availability, including digital discount coupons and high-value rewards such as washing machines. The platform was optimized for mobile use and high traffic, ensuring a seamless, user-friendly experience while maintaining consistent Persil brand messaging across all regions.