Sapora Christmas Campaign – Travel This Festive Season
Project Overview
A festive instant-win QR promotional microsite developed for Sapora, allowing customers to participate in a holiday-themed campaign for a chance to win gift vouchers, travel vouchers, or receive a digital calendar as a fallback reward.
The Sapora Christmas campaign was designed to drive seasonal engagement and boost in-store product interaction during the festive period. Customers scanned a QR code featured on Sapora’s promotional “winner bottle” and were redirected to a dedicated campaign microsite.
Upon landing, users selected their preferred language and completed a simple form with their basic details to participate. After submission, the system executed an instant-win logic based on real-time prize availability.
If all prizes were exhausted or not allocated at the time of entry, users received a branded digital calendar as a fallback reward.
The microsite was built with an automated prize allocation engine, real-time availability tracking, and secure data capture. Designed for high-traffic participation during the holiday season, the platform ensured seamless entry flow, instant result display, and structured reporting for prize distribution management.
Key Features
