Hisense FIFA 2022 – Scan & Win Match Ticket Campaign
Project Overview
A multi-region promotional microsite developed for Hisense during FIFA World Cup 2022, enabling customers across GCC and Middle East markets to enter a draw for match tickets through a simple QR-based submission process.
The Hisense FIFA 2022 campaign microsite was launched across Bahrain, Iraq, Kuwait, Oman, Qatar, and the UAE to amplify brand visibility during the FIFA World Cup season. Customers accessed the campaign by scanning a QR code from retail outlets and promotional displays, leading them to a mobile-optimized entry page.
Participants completed a simple submission form with their basic details to enter the grand prize draw for a chance to win FIFA match tickets. Upon submission, users received confirmation of successful entry and were automatically enrolled in the draw.
The platform was designed to handle high campaign traffic across multiple regions while maintaining a seamless mobile-first experience. With secure data collection, fast entry processing, and centralized draw management, the microsite supported large-scale participation while aligning with Hisense’s global sports sponsorship campaign.
Key Features
