Henkel Unlock Big Wins – GCC Multi-Country Promotional Campaign
Project Overview
A multi-country promotional microsite developed for Henkel across United Arab Emirates, Saudi Arabia, and Kuwait, featuring region-specific participation journeys including prize draws and instant win mechanics.
The “Unlock Big Wins” campaign microsite was created as a unified promotional platform for Henkel across UAE, Saudi Arabia, and Kuwait, with customized participation flows tailored to each market. Customers accessed the campaign by scanning QR codes placed on promotional materials and product touchpoints, leading them to a mobile-optimized microsite.
In the UAE and KSA, participants entered the campaign by submitting their basic details through a simple entry form and were automatically entered into a grand prize draw featuring rewards such as one-year tuition fees, MacBook, Nintendo Switch, iPad, and shopping vouchers.
In Saudi Arabia, users first registered their details to enter a SAR 100 voucher draw without purchase validation. After initial participation, customers were prompted to upload purchase details for Henkel products worth SAR 35 or more to gain additional chances to win premium prizes including tuition fees, electronics, and vouchers.
In Kuwait, customers scanned the QR code and submitted their purchase details to participate in an instant win system, where prizes were allocated instantly based on availability.
The platform was engineered to support multiple campaign logics across regions, high participation volumes, secure data capture, and seamless mobile-first user experience while maintaining consistent brand messaging across all GCC markets.
Key Features
