Henkel Home Fresh – Scan & Enter Campaign
Project Overview
A QR-driven promotional microsite developed for Henkel, allowing customers to participate in the Home Fresh campaign by submitting their details to enter a prize draw.
The Henkel Home Fresh campaign microsite was created to engage customers and drive product interaction through a simple scan-and-enter mechanism. Customers accessed the campaign by scanning a QR code from in-store materials or product packaging, which directed them to a mobile-optimized microsite.
Participants filled out a basic entry form with their details to enter the draw for a chance to win Henkel Home Fresh prizes. After submission, users received a confirmation message acknowledging their entry and informing them that winners would be contacted directly.
The microsite was designed with a mobile-first approach to ensure seamless participation, secure data collection, and efficient draw management, providing a smooth user experience while reinforcing Henkel’s brand presence.
Key Features
