Galaxy Join the ChocoWonderland – Scan & Enter Campaign
Project Overview
An interactive QR-based promotional microsite developed for Galaxy in Saudi Arabia, allowing customers to enter a grand prize draw by capturing and submitting photos of Galaxy chocolate products.
The “Join the ChocoWonderland” campaign microsite was created to enhance customer engagement and drive product visibility for Galaxy across Saudi Arabia. Customers scanned a QR code from campaign touchpoints and were instantly directed to a mobile-optimized microsite that activated their device camera.
Users were prompted to take a photo of a Galaxy chocolate product and submit it along with basic personal details through a simple entry form. Upon successful submission, participants were automatically entered into a grand prize draw for a chance to win a car.
The platform was designed for seamless camera integration, fast form submission, and high campaign participation. Built with a mobile-first approach, the microsite ensured smooth QR access, secure image uploads, and reliable draw entry management while delivering an immersive brand-themed digital experience aligned with the ChocoWonderland concept.
Key Features
