BEKIND Win Your Football Gear – Scan & Win Campaign
Project Overview
A QR-driven promotional microsite developed for BEKIND across the UAE and KSA, enabling customers to participate in a football-themed campaign with instant-win outcomes after form submission.
The BEKIND Win Your Football Gear campaign microsite was created to increase brand engagement and retail participation across the UAE and Saudi Arabia. Customers scanned a QR code displayed on promotional materials or product packaging and were redirected to a mobile-optimized campaign page.
Participants completed a simple entry form with their details to join the promotion. After submission, the system instantly revealed the result, where customers either received a digital voucher or a better luck next time message based on campaign logic and prize availability.
The microsite was designed for fast QR access, high participation volume, and seamless mobile usability across both regions. The platform supported instant-result mechanics, secure data collection, and efficient campaign tracking while maintaining BEKIND's energetic, sports-driven campaign theme.
Key Features
