Ariel & Tide Scan & Win – AED 2,000 Travel Voucher Campaign
Project Overview
A QR-driven promotional microsite developed for Ariel and Tide, allowing customers to enter a draw for a chance to win a AED 2,000 travel voucher after purchasing AED 80 or more of selected products at Union Coop stores.
The Ariel & Tide Scan & Win campaign microsite was designed to boost retail engagement and incentivize purchases of Ariel and Tide products at selected Union Coop outlets. Customers who purchased AED 80 or more of participating products scanned a QR code on the packaging or in-store displays, which redirected them to a mobile-optimized campaign page.
Participants completed a simple submission form with their personal details and purchase information to enter the draw for a chance to win a AED 2,000 travel voucher. Upon submission, users received confirmation of successful entry, and winners were notified directly by the campaign team.
The microsite was built for mobile-first access, fast form submission, and secure data collection. It supported high-volume participation while providing a smooth and engaging user experience aligned with Ariel and Tide’s brand image.
Key Features
