Americana Spin & Win New Air Fryer Range Campaign

A QR-driven spin-and-win promotional microsite developed for Americana to promote its new air fryer range and incentivize purchases through instant rewards.

The Americana Spin & Win New Air Fryer Range campaign microsite was created to support a purchase-based promotional activation across retail locations. Customers who purchased Americana products worth a minimum of AED 35 became eligible to participate. After scanning a QR code placed inside malls or on product packaging, users were redirected to the campaign microsite where they could choose their preferred language (English or Arabic), submit their details along with a valid invoice number, and access a spinning wheel game. Upon spinning the wheel, participants had the chance to instantly win an Americana air fryer or receive an exclusive Americana recipe book. The platform was designed for high engagement, mobile-first usability, and real-time prize distribution while reinforcing Americana's product innovation and brand presence.