Americana Scan & Win Cash Voucher Campaign

An interactive QR-based promotional microsite developed for Americana to drive frozen product sales through a spin-and-win cash voucher campaign.

The Americana Scan & Win campaign microsite was created to increase retail engagement and boost sales of Americana frozen products across participating outlets. Customers who purchased any Americana frozen items worth AED 35 or more could scan a QR code placed in-store or on product packaging to access the campaign page. After selecting their preferred language (English or Arabic), users completed a submission form with basic details, invoice number, and invoice copy. Once validated, an interactive spinning wheel appeared, giving participants a chance to win instant prizes based on availability, including AED 100 vouchers, AED 150 vouchers, or an exclusive Americana recipe book. The microsite was optimized for mobile-first participation, fast entry processing, and real-time prize allocation to ensure a smooth and engaging user experience.