Americana Disha Patani Meet & Greet Scan & Win VIP Cinema Campaign
Project Overview
An interactive promotional microsite developed for Americana featuring a celebrity-led engagement campaign with Disha Patani, offering customers a chance to win VIP dine-in cinema tickets through a QR-based spinning wheel experience.
The Disha Patani Meet & Greet campaign microsite was created to boost in-store sales and brand engagement for Americana frozen products through a high-impact celebrity promotion. Customers who purchased any Americana frozen product worth AED 35 or more could scan a QR code displayed in-store or on product packaging to access the campaign page.
After landing on the microsite, users selected their preferred language (English or Arabic) and completed a submission form by entering basic details along with their invoice number and receipt copy. Once validated, an interactive spinning wheel appeared, giving participants a chance to instantly win prizes based on availability, including couple VIP dine-in cinema tickets or an Americana e-recipe booklet.
The platform was designed for seamless mobile participation, high-volume campaign traffic, and real-time prize allocation, ensuring a smooth and engaging experience while amplifying brand visibility through a celebrity-driven promotional campaign.
Key Features
