Americana Back to School Scan & Win Tuition Fees Campaign
Project Overview
A QR-driven back-to-school promotional microsite encouraging customers to participate in a tuition-fee campaign after purchasing Americana frozen products.
The Back to School campaign microsite was developed for Americana to support a seasonal retail promotion across the UAE. Customers who spent AED 35 or more on selected Americana frozen products could scan a QR code displayed in-store or on product packaging to access the campaign site. After scanning, users were directed to a mobile-optimized microsite where they submitted their purchase details and invoice number to enter the tuition-fee campaign. The platform was built for fast participation, seamless mobile experience, and high campaign traffic, ensuring smooth entry management while reinforcing Americana's family-focused brand presence during the back-to-school season.
Key Features
