Alpro Win Barista Touch Coffee Machine – Scan & Enter Campaign
Project Overview
A QR-driven promotional microsite developed for Alpro, allowing customers to enter a draw to win a Barista Touch coffee machine through a simple scan-and-submit journey, available in English and Arabic, optimized for both mobile and desktop.
The Alpro “Win Barista Touch Coffee Machine” campaign microsite was created to drive customer engagement and product interaction across retail channels. Customers scanned a QR code displayed on Alpro product packaging or in-store promotions, which redirected them to a responsive microsite compatible with mobile and desktop devices.
Participants selected their preferred language (English or Arabic) and completed a submission form with their basic details to enter the prize draw. Upon successful submission, users received confirmation that they were entered into the campaign, with winners being contacted directly by the campaign team.
The microsite was designed for a seamless user experience, secure data collection, and high participation volume, ensuring smooth entry management while maintaining Alpro’s premium brand identity.
Key Features
