Alpro Scan & Win Nutribullet Campaign
Project Overview
A QR-driven promotional microsite developed for Alpro enabling customers to participate in a purchase-based campaign for a chance to win a Nutribullet blender.
The Alpro Scan & Win Nutribullet campaign microsite was created to increase customer engagement and promote Alpro’s plant-based product range through a simple and effective QR-based entry journey. Customers scanned a QR code from in-store displays or product packaging and were redirected to a mobile-optimized campaign microsite.
Participants completed a quick submission form with their basic details to enter the draw. Once the form was submitted, users received confirmation of successful participation and were automatically entered into the prize draw for a chance to win a Nutribullet blender.
The microsite was built with a mobile-first approach to ensure seamless access via QR scans, fast form submissions, and secure data collection. Designed to handle high participation volumes, the platform supported efficient draw management while maintaining Alpro’s clean and modern brand experience.
Key Features
