Alpro Scan & Win Barista Touch Coffee Machine Campaign

A QR-driven promotional microsite developed for Alpro allowing customers to enter a prize draw and win a premium Barista Touch coffee machine after purchasing Alpro products.

The Scan & Win Barista Touch Coffee Machine” campaign microsite was created to increase product visibility and customer engagement for Alpro across retail locations. Customers who purchased any Alpro product could scan a QR code displayed on packaging or in-store promotional materials to access the campaign microsite.
Upon landing on the site, users entered the draw by filling out a simple submission form with their basic details and purchase information. After successful entry, participants were automatically registered for a chance to win a premium Barista Touch coffee machine.
The microsite was built with a mobile-first approach to ensure smooth access via QR scans, fast form submission, and seamless participation across devices. The platform supported high campaign traffic, secure data collection, and efficient draw management while maintaining Alpro's clean and modern brand identity throughout the user journey.